...are what you need to make smart marketing decisions. On these pages you will find

• Resources:
  Workshops, Tutorials, Seminars, we offer on a regular basis at a variety of conferences and industry tradeshows. We can customize these workshops for your company's needs. You may have a need for a specific combination of topics - we can do that for you. If you are interested in one of our educational offers, please contact us at info@firstavenueproduction.com.
• Articles and Papers:
  Articles and Papers: This is a repository for published articles and papers by First Avenue Production consultants. Many of those articles are cross-referenced on our "Knowledge" pages, but here is the place where you find them "as they were originally published".

Currently Available Articles
Market Structure/Segmentation
Advances in Market Segmentation
Multidimensional Segmentation
Lessons Learning in Market Segmentation - whitepaper
Putting Your Segmentation Where it Belongs
Satisfaction/Loyalty Modeling
An Alternative Method for Finding Key Drivers in Customer Satisfaction Survey Data
Satisfaction be Damned, Value Drives Loyalty
A Rebuttal:"Loyalty Really Isn't all That Simple, Restrictive"
Using the Value Equation to Evaluate Campaign Effectiveness
Pricing Strategy
Modeling Pricing Strategy
Optimal Pricing Through Value Modeling
The Big Picture "A successful portfolio pricing strategy begins with a broader outlook
Pricing for Profitability - whitepaper
Making Price Make Sense - whitepaper
Branding
Branding in the Third Millennium
Modeling Brand Equity
Positioning
Overview of Perceptual Mapping
Other
The Marketing Research Profession Needs Certification
The Marketing Research Methodologist
Letter to Marketing Management Magazine -
Response to "The Science of Demand"
Maximum Difference Scaling (MaxDiff): A New Approach to Attitude Measurement