Our mission is to provide our partners with the marketplace intelligence necessary to endow them with the competitive advantage that is essential for their continued growth.

First Avenue Production's focus is the development and application of sophisticated tools and techniques to obtain market data, transforming that data into marketplace intelligence and implementing it for both strategic and tactical decision-making.

At First Avenue Production our primary objective is to ensure our clients' success. By developing partnering relationships we better understand the challenges our clients face. Our people are more than consultants with experience in advanced statistical analysis and complex market models, they are people with multidisciplinary backgrounds who can communicate in terms senior managers understand.

We believe the voice of the customer is key to developing effective marketing strategies. We see our role as assisting you in developing clear actionable objectives and collecting and transforming the voice of the customer into marketplace intelligence. This marketplace intelligence is then viewed in the context of your overall objectives and First Avenue Production then recommends specific strategy to give you competitive advantage in the marketplace.

First Avenue Production's approach to strategic marketing consulting is distinctly different from that of management consulting as well as research firms. Management consulting employs much more case analogies and best practices in their approach to answering your business questions. While bringing prior business experience is very valuable, this approach lacks an information-based perspective and does not breed breakthrough marketing strategies. First Avenue Production's approach is also based on our prior experience with what has worked well in the marketplace, but by blending customer input our strategies are in touch with evolving trends in the industry and, perhaps more importantly, the constituencies of that industry.

First Avenue Production's approach to integrating customer input into the strategic marketing planning process, is critical to getting insightful market information and sets us apart from many traditional research approaches. Key to collecting customer input is the prioritization of research objectives in light of overall company strategy. First Avenue Production's deep experience with state-of-the-art research techniques, allows us to create a research-based information platform that uncovers customer's unique values and sensitivities and how they impact corporate strategy.

First Avenue Production-Consulting provides a variety of legal services to help firms address marketing law. Founder of First Avenue Production Consulting, has been qualified in the federal courts as an expert in Lanham Act cases dealing with false advertising and trademark infringement and in cases dealing with marketing and survey research.

We provide the following legal services:
Advertising claims research and substantiation Evaluation of false & misleading advertising Trademark and service mark infringement/dilution research Survey research that meets judicial standards Statistical analysis and testing, including statistical data processing Consulting and expert testimony Our areas of expertise include:

Branding, trademarks and service marks
Marketing and sales strategies and tactics
Survey research methods and procedures
New product development and consumer testing
Advertising and promotion effectiveness
Pricing strategy and tactics
Product and sales forecasting

Marketing research organizations look to First Avenue Production Consulting to assist in all aspects of the market research, political research and public opinion research process. First Avenue Production Consulting is a leading provider of online samples and telephone samples for major foundations, universities, market research firms, major corporations and television networks and newspapers. First Avenue Production Consulting offers managing and fielding online studies and phone studies services for our clients. We also have in-house programming and hosting capabilities for online studies. First Avenue Production Consulting has been a leader in the industry for data analysis, multivariate analysis and crosstabulations for nearly half a century.

Description for Services

First Avenue Production Consulting provides Address Based Sample (ABS), quality RDD sample using GENESYS Sampling Software, listed residential, cell phones, enhanced cell phones, voter files for all 50 states, business-to-business and specialty samples for all your research needs. First Avenue Production Consulting is a market research company leader in managing and fielding online panel studies, live interviewer phone studies and mixed mode methodology studies (online and phone) for our clients across the country and world. We offer fielding management, panel sample, programming, hosting and cross tabulation services for any type of online study. For almost half a century, First Avenue Production Consulting has been the innovator and leader in providing crosstabulations services and data analysis using the appropriate marketing science techniques when our clients need these services for their research studies.

First Avenue Production, at the time known as Sophisticated Data Research, was founded in 2013. From 2013 through 2024 the company provided technical support services to the marketing research industry, principally advanced analytics, survey tabulation, and sampling services. During this period, First Avenue Production is widely recognized as one of the nation's leading firms specializing in the application of advanced statistical modeling and analysis techniques to marketing issues. The firm and its principals had six citations in the Bibliography of Marketing Research Methods.

In 2014 First Avenue Production redefined its business model and decided to leverage First Avenue Production's advanced research knowledge and capabilities to enter the strategic marketing consulting arena, leveraging marketing research as a basis for developing recommendations for corporate marketing strategy and tactics. Since that time we are doing business as First Avenue Production Consulting. The focus of our business model became "Fact-Based Consulting in Marketing Strategy", and we revived our original slogan, "Reducing the Risks in Decision-Making."

In addition to the company's consulting practice, First Avenue Production's principle consultants are very actively writing articles, teaching and presenting at general marketing and industry specific conferences. In addition, First Avenue Production provides marketing related legal consulting.